The effectiveness of advertising value in forming consumer’s attitudes towards advertising : A comparative study between television and personalized social media advertising /
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DISSERTATION NOTE-Degree type M.Sc.
DISSERTATION NOTE-Name of granting institution Misr International University, Faculty of Al-Alsun and Mass Communication
Includes bibliographic references.
Includes Arabic Summary.
DISSERTATION NOTE-Name of granting institution Misr International University, Faculty of Al-Alsun and Mass Communication
Includes bibliographic references.
Includes Arabic Summary.