The effectiveness of advertising value in forming consumer’s attitudes towards advertising : A comparative study between television and personalized social media advertising /
| dc.contributor.advisor | Supervisor : Aliaa Turafy, Dalia Mohamed Abdallah. | |
| dc.contributor.author | El Sayed, Yasmine El Sayed Saeed, | |
| dc.date.accessioned | 2024-06-13T06:41:19Z | |
| dc.date.available | 2024-06-13T06:41:19Z | |
| dc.date.submitted | 2024. | |
| dc.description | DISSERTATION NOTE-Degree type M.Sc. | |
| dc.description | DISSERTATION NOTE-Name of granting institution Misr International University, Faculty of Al-Alsun and Mass Communication | |
| dc.description | Includes bibliographic references. | |
| dc.description | Includes Arabic Summary. | |
| dc.description.statementofresponsibility | By Yasmine El Sayed Saeed El Sayed ; supervised by Prof. Aliaa Turafy, Professor of Advertising, Department of Mass Communication, Misr International University, Prof. Dalia Mohamed Abdallah, Professor of Public Relations & Advertising, Faculty of Mass Communication, Cairo University. | |
| dc.format.extent | 123 pages : illustrations ; 29 cm | |
| dc.identifier.other | EG-CaMIU | |
| dc.identifier.other | MCM Ths716 M.Sc. 2024 | |
| dc.identifier.uri | https://iorep.miuegypt.edu.eg/handle/20.500.13071/255 | |
| dc.subject.lcsh | Advertising | |
| dc.title | The effectiveness of advertising value in forming consumer’s attitudes towards advertising : A comparative study between television and personalized social media advertising / | en |
| dc.title.alternative | فاعلية القيمة الإعلانية في تشكيل اتجاه المستهلك نحو الإعلان : دراسة مقارنة بين الإعلان التلفزيوني وإعلانات وسائل التواصل الاجتماعي الموجهة | ar |
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