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Browsing Mass Communication by Subject "Social Media"

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    Framing news on social media : A comparative discourse analysis of Al-Jazeera English and BBC news regarding international incidents
    Nawar, Alaa Mohsen Abdel Fattah,; Supervisor : Hebatulla Bahjat El-Semary, Mohamed Hossam Ismail.
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    The Effect of Bullies Portrayals in Pop Culture Movies on Facebook Cyber-bullying : A Comparative Study of Bullies Representation in Egyptian versus American Pop Culture Movies
    Allam, Nada Osama Saber Abdelgawad,; Supervisor : Khaled Salah-Eddin, Mohammed Hossam Ismail.
    This study aimed to explore the relationship between bullies' portrayals in pop culture movies, comparing between Egyptian and American pop culture movies, and cyber-bullying acts practiced by adolescents and young adults through Facebook. Pop culture movies are movies that pass on modern culture to young adults. Pop culture movies are chosen for this paper as they are related to young audiences and highly portray bullies in different situations with various bullying acts that are practiced today in real life. Bullying is presented through all media platforms such as television programs, movies, video games, cartoons, or even gaming including different categories and groups of people. Pop culture movies depict bullies within a specific context through which an influence upon young people is placed or translated. The act of bullying is reflected, through a specific media representation, in the electronic media using different tools of communication. This paper targeted pop culture movies imaging bullies within specific characteristics that take place in real life through cyberbullying. Bullies are mainly portrayed in movies as "in-group" people, visualizing their victims as a threat, feeling superior, having a desire for power, and sometimes from high socioeconomic statuses. This study targeted two age groups of males and females (16-19 and 20-25 years old) by comparing between both age groups when it comes to mild and extreme cyberbullying acts. Mild bullying/cyberbullying is the light bullying through which making fun, mocking appearances, or disrespect is practiced in a lenient way. Extreme bullying/cyberbullying is the severe bullying through which physical fights, racist remarks, or posting embarrassing photos is made. This paper focused on late adolescents (16-19), as due to research, there’s a high stability of response staring from 16 when it comes to answering a survey. Also, from 16, adolescents start to be regular Facebook users and get interested to check the platform daily, even if they are not heavy users. That’s why the compared age groups are not the same regarding the years tested in each interval. This paper's researcher created a model based upon social identity theory and social construction of reality theory. Social Identity Theory explains the stages through which bullying explains is implemented, and how this act is translated into cyberspace, while Social Construction of Reality how cyberbullying comes to reality. This study used mixed methods of research: qualitative and quantitative method will be an online survey to explore quantitative. The how often Egyptian adolescents/young adults watch pop culture movies, do they watch movies that contain bullying, along with knowing their demographics. Moreover, whether they were cyberbullied before, did they report it, and to whom. The qualitative method is a qualitative content analysis (with discourse analysis too) analyzing pop culture Egyptian and Nonthat would explain ho Egyptian movies portraying bullying through items w adolescents and youth are influenced by such content that would cause them to cyberbully using Facebook accounts as a stage for this act. Besides, analyzing adolescents and young youth Facebook accounts would take place to find out whether cyberbullying exist or not through their posts or even the usage of words.
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    The Influence of Females' Specialized Facebook Groups on Decision Making Process : A Comparative Study between Social-Issues Groups & Brand Review-Based Groups
    Amer, Mahinaz Amr Saeed Mahmoud Hassan,; Supervisor : Hanan Gunied, Nagwa ElGazzar.
    The Aim of this study is to analyze Facebook for females. groups’ This study focuses on two types of impact on decision making process females’ Facebook groups: Socialissues groups related to personal relationships such as groups for confessions, marriage, family relations and mommies. The second type is brand review groups for females to ask about others’ expebased groups. These are riences in using certain products or brands. The study draws on the decision making model of Kotler and the group dynamics model of Tuckmann. This study used qualitative and quantitative methodologies via administrating an online questionnaire and using focus groups. The results of this study proved that Facebook groups can be categorized as a form of group pressure. Facebook groups are resort to by females in order to meet others with the same interests. Females are willing to accept experiences from other online users whom they do not know when making decisions. It has been noticed that females in different ages have different interests when it comes to joining online groups. Young ladies show considerable interest in socialissues groups, while bra ndreview based groups are preferred by older ones. The former tend to make decisions based on Facebook groups more than the latter. In addition, the influence of brand review groups on making decisions is stronger than that of socialissues groups .based In this study, the researcher proposed a model in order to explain the steps of the decision making process in social media g according to the Decision Making Model , roups to theorize Facebook groups’ role Group Dynamics Model of Deindividuation Effects (SIDE) Model and Social C apital T , Social Identity Model heory. IIIIV This topic falls under SDG number 12 about Responsible consumption and production; ensuring sustainable consumption and production patterns, meaning that Facebook groups now help people in making decisions as for example buying items , thus ensuring sustainable consumption, and also Goal number 16 talking about peace and justice as it includes important aspect for the topic which is making sure there is a decision making that includes responsive, inclusive, participatory and representative decisions at all levels , which is the role of Social Facebook groups that tackle personal experiences of people with their spouse or about any other social decision for the sake of social peace. Keywords: Specialized Facebook groups / Group pressure / Social-issues groups / Group dynamics/ Decision making process/Brand review-based groups
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    Uses of Facebook memes as a social interactive tool among Egyptians : comparative study across meme topics /
    Mohamed, Marwa Hatem Nour El-Din Hassan,; Supervisor : Khaled Salah-Eddin, Aliaa Turafy. Includes Arabic Summary.