The Impact of social media influencers on instagram versus traditional celebrities on young Egyptians' attitudes towards brands : A comparative study between brand endorsers on instagram and celebrities on television /
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DISSERTATION NOTE-Degree type M.Sc.
DISSERTATION NOTE-Name of granting institution Misr International University, Faculty of Al Alsun and Mass Communication.
Includes bibliographic references and index.
Includes Arabic Summary.
DISSERTATION NOTE-Name of granting institution Misr International University, Faculty of Al Alsun and Mass Communication.
Includes bibliographic references and index.
Includes Arabic Summary.