The effect of public relations and direct marketing tools on the corporate images of universities in Egypt : A comparative study between integrated marketing communication tools
| dc.contributor.advisor | Supervisor : Hanan Gunied, Nagwa El Gazzar. | |
| dc.contributor.author | Hafez, Darine Hesham Amin, | |
| dc.date.accessioned | 2022-11-02T14:14:58Z | |
| dc.date.available | 2022-11-02T14:14:58Z | |
| dc.date.submitted | 2022 | |
| dc.description | DISSERTATION NOTE-Name of granting institution Misr International University, Faculty of Al-Alsun and Mass Communication | |
| dc.description | DISSERTATION NOTE-Degree type M.Sc. | |
| dc.description | Includes Arabic Summary. | |
| dc.format.extent | 134 pages : illustrations 29 cm + | |
| dc.format.medium | text | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.other | EG-CaMIU | |
| dc.identifier.other | Ths411 | |
| dc.identifier.uri | https://iorep.miuegypt.edu.eg/handle/20.500.13071/123 | |
| dc.language.iso | eng | |
| dc.subject.lcsh | Public relation | |
| dc.title | The effect of public relations and direct marketing tools on the corporate images of universities in Egypt : A comparative study between integrated marketing communication tools | |
| dc.title.alternative | تأثير أدوات العلاقات العامة والتسويق المباشر على الصورة المؤسسية للجامعات المصرية : دراسة مقارنة بين أدوات الإتصال التسويقي المتكاملة | |
| dc.type | text |
Files
Original bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- Darine Hesham's Masters Thesis .pdf
- Size:
- 1.27 MB
- Format:
- Adobe Portable Document Format