The Impact of social media influencers on instagram versus traditional celebrities on young Egyptians' attitudes towards brands : A comparative study between brand endorsers on instagram and celebrities on television /
| dc.contributor.advisor | Supervisor : Hebatullah Bahjat El-Semary, Nagwa Mohamed El-Gazzar. | |
| dc.contributor.author | Al-Rafie, Nouran Moheb Mahmoud Kamel, | |
| dc.date.accessioned | 2023-10-10T10:49:42Z | |
| dc.date.available | 2023-10-10T10:49:42Z | |
| dc.date.submitted | 2021 | |
| dc.description | DISSERTATION NOTE-Degree type M.Sc. | |
| dc.description | DISSERTATION NOTE-Name of granting institution Misr International University, Faculty of Al Alsun and Mass Communication. | |
| dc.description | Includes bibliographic references and index. | |
| dc.description | Includes Arabic Summary. | |
| dc.description.statementofresponsibility | By Nouran Moheb Mahmoud Kamel Al-Rafie ; Supervised by Prof. Hebatullah Bahjat El-Semary, Professor and Head of Radio and Television Department Faculty of Mass Communication, Cairo University, Dr. Nagwa Mohamed El-Gazzar, Associate Professor and Vice Dean for Graduate Studies and Research, Faculty of Al Alsun and Mass Communication, Misr International University. | |
| dc.format.extent | 227 pages : illustrations ; 29 cm . | |
| dc.format.medium | text | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.other | EG-CaMIU | |
| dc.identifier.other | MCM Ths369 M.Sc. 2021 | |
| dc.identifier.uri | https://iorep.miuegypt.edu.eg/handle/20.500.13071/198 | |
| dc.language.iso | eng | |
| dc.subject.lcsh | Social Media | |
| dc.title | The Impact of social media influencers on instagram versus traditional celebrities on young Egyptians' attitudes towards brands : A comparative study between brand endorsers on instagram and celebrities on television / | en |
| dc.title.alternative | تأثير مؤثري مواقع التواصل الاجتماعي على الانستجرام مقابل المشاهير على اتجاهات الشباب المصري نحو العلامات التجارية : دراسة مقارنة بين مروجي الماركات على الانستجرام، والمشاهير في التلفزيون | ar |
| dc.type | text |
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