MCM-Theses-MSc

Permanent URI for this collectionhttps://iorep.miuegypt.edu.eg/handle/20.500.13071/10

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The Impact of social media influencers on instagram versus traditional celebrities on young Egyptians' attitudes towards brands : A comparative study between brand endorsers on instagram and celebrities on television /
Al-Rafie, Nouran Moheb Mahmoud Kamel,; Supervisor : Hebatullah Bahjat El-Semary, Nagwa Mohamed El-Gazzar.