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Egyptian youth attitudes towards green advertising : A comparative study of marketing communication strategies

dc.contributor.advisorSupervisor : Heba Shaheen, Nagwa Mohamed El Gazzar.
dc.contributor.authorEl Moghazy, Basma Ahmed Abdel Hamid,
dc.date.accessioned2022-11-02T14:14:58Z
dc.date.available2022-11-02T14:14:58Z
dc.date.submitted2022
dc.descriptionDISSERTATION NOTE-Name of granting institution Misr International University, Faculty of Al-Alsun and Mass Communication
dc.descriptionDISSERTATION NOTE-Degree type M.Sc.
dc.descriptionIncludes Arabic Summary.
dc.descriptionIncludes bibliographic references.
dc.format.extent179 pages : illustrations 29 cm +
dc.format.mediumtext
dc.format.mimetypeapplication/pdf
dc.identifier.otherEG-CaMIU
dc.identifier.otherThs414
dc.identifier.urihttps://iorep.miuegypt.edu.eg/handle/20.500.13071/121
dc.language.isoeng
dc.subject.lcshYouth in media
dc.titleEgyptian youth attitudes towards green advertising : A comparative study of marketing communication strategies
dc.title.alternativeComparative studies;إتجاهات الشباب المصري نحو الإعلانات صديقة البيئة : دراسة مقارنة لإستراتيجيات الإتصال التسويقي
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