Egyptian youth attitudes towards green advertising : A comparative study of marketing communication strategies
dc.contributor.advisor | Supervisor : Heba Shaheen, Nagwa Mohamed El Gazzar. | |
dc.contributor.author | El Moghazy, Basma Ahmed Abdel Hamid, | |
dc.date.accessioned | 2022-11-02T14:14:58Z | |
dc.date.available | 2022-11-02T14:14:58Z | |
dc.date.submitted | 2022 | |
dc.description | DISSERTATION NOTE-Name of granting institution Misr International University, Faculty of Al-Alsun and Mass Communication | |
dc.description | DISSERTATION NOTE-Degree type M.Sc. | |
dc.description | Includes Arabic Summary. | |
dc.description | Includes bibliographic references. | |
dc.format.extent | 179 pages : illustrations 29 cm + | |
dc.format.medium | text | |
dc.format.mimetype | application/pdf | |
dc.identifier.other | EG-CaMIU | |
dc.identifier.other | Ths414 | |
dc.identifier.uri | https://iorep.miuegypt.edu.eg/handle/20.500.13071/121 | |
dc.language.iso | eng | |
dc.subject.lcsh | Youth in media | |
dc.title | Egyptian youth attitudes towards green advertising : A comparative study of marketing communication strategies | |
dc.title.alternative | Comparative studies;إتجاهات الشباب المصري نحو الإعلانات صديقة البيئة : دراسة مقارنة لإستراتيجيات الإتصال التسويقي | |
dc.type | text |
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