The effectiveness of advertising value in forming consumer’s attitudes towards advertising : A comparative study between television and personalized social media advertising /

Supervisor : Aliaa Turafy, Dalia Mohamed Abdallah.El Sayed, Yasmine El Sayed Saeed,2024-06-132024-06-132024.EG-CaMIUMCM Ths716 M.Sc. 2024https://iorep.miuegypt.edu.eg/handle/20.500.13071/255DISSERTATION NOTE-Degree type M.Sc.DISSERTATION NOTE-Name of granting institution Misr International University, Faculty of Al-Alsun and Mass CommunicationIncludes bibliographic references.Includes Arabic Summary.123 pages : illustrations ; 29 cmAdvertisingThe effectiveness of advertising value in forming consumer’s attitudes towards advertising : A comparative study between television and personalized social media advertising /فاعلية القيمة الإعلانية في تشكيل اتجاه المستهلك نحو الإعلان : دراسة مقارنة بين الإعلان التلفزيوني وإعلانات وسائل التواصل الاجتماعي الموجهة