The effect of public relations and direct marketing tools on the corporate images of universities in Egypt : A comparative study between integrated marketing communication tools

Supervisor : Hanan Gunied, Nagwa El Gazzar.Hafez, Darine Hesham Amin,2022-11-022022-11-022022EG-CaMIUThs411https://iorep.miuegypt.edu.eg/handle/20.500.13071/123DISSERTATION NOTE-Name of granting institution Misr International University, Faculty of Al-Alsun and Mass CommunicationDISSERTATION NOTE-Degree type M.Sc.Includes Arabic Summary.134 pages : illustrations 29 cm +textapplication/pdfengPublic relationThe effect of public relations and direct marketing tools on the corporate images of universities in Egypt : A comparative study between integrated marketing communication toolsتأثير أدوات العلاقات العامة والتسويق المباشر على الصورة المؤسسية للجامعات المصرية : دراسة مقارنة بين أدوات الإتصال التسويقي المتكاملةtext